The function of a poster is to spread a message whether it be to buy a product or invite people to a gathering. A poster gives you information on a topic but it also gives you answers and information on that certain topic. Posters can solve your problems but can also confront you with new ones. A poster can establish contact with the viewer by its pictures and text. A poster should be able to inform, stimulate, activate, mobilize, motivate and convince.
The laws of poster designing are a huge reason why posters are so pleasing to the human eye. Some of the general demands of a poster are it has to be legible and its message has to be understood. It also needs to remain in the memory of the viewer. Another big part of poster design is lettering in the poster. If you put the lettering outside of the pictures than it is considered to be over the whole poster, where if you put the lettering near a certain picture or object it seems as if the lettering has to do with that certain picture or object. The lettering should help impact information quickly. Shapes in poster design are also very important. An object should be clearly distinct and should be able to catch a pedestrians eye form quite a ways away. The coloring you use could either make or brake your poster. Color is used in every inch of your poster from the background to the outline of an object. Color can be a connecting of an element or can clarify situations.
One main point I learned from reading an article is you cant just lay random things all over your poster because everywhere you put something has a meaning. Like where you put your text, if you put it next to an object the stuff you write has to be about that certain object it cant be about the overall message. Another key point I learned was color has a huge impact on your poster. You have to use colors that all go together but you also have to think about how those colors could convey you message even better. The last main point I learned is that you want your poster to be eye catching because many posters are outside and you want people who are walking by to stop and actually take a look at your work. You can do this by making certain words or objects bigger or adding vibrant or eye catching colors like red.
My favorite thing to read about was why color was important. I never knew color was such a big part of posters. It can help simplify your work and clarify situations. It can also be very fascinating and can be a connecting element in your poster. I think this will come in handy later on because I will think more about my color pallet and wont just choose random colors that I think go together.
Overall I learned so many things about posters that will be so useful later on in graphic design.
