Summary
Marks are ways for designers to get certain messages across or promote a brand. Many people use symbols to identify a corporation or agency, they're quick and easy to identify. Designers also use pictographs to show where bathrooms are or phones, they use them because they are international and they substitute for words. They also use letter marks they are used to identify a company most of the time like HBO go a television company. Logo Type is also used to identify companies, bands, projects and groups. They are unique and easier to promote. Combination marks are when a symbol and logo type are used together for example the Nike logo. Lastly Trademarks are when all of these marks are used together.
Compare
The difference between a symbol and a logo. A symbol is where you just have a icon with no words. A logo is where you use type to identify certain projects or companies. A logo can also include some design to enhance the text.
Key Facts
One key fact that I learned was you need to make sure your symbol can be reduced in size and not lose anything from when it was at its original size, you want to make sure it can reduce to 1/2" and not lose certain parts. Another key fact is when using just a symbol you have to make sure it's very easy to identify. My last key fact is if you're using direction in your symbol you want to use arrows that point upward because it represents growth while if you use arrows that go down it represents decay.
Favorite Thing I Learned
The favorite thing I learned was you have to make sure your symbol can be one color if it needs to be. A lot of people don't think about this and it's actually very important because if you need to print with black and white you need to make sure nothing with be taken away since you no longer have color.
Conclusion
In conclusion I learned so much about marks and symbols. For Marks I learned the different kinds you can use and for Symbols I learned about all the things you have to take into consideration. Overall I learned what to do and what not to do and it will help me a lot with my next project!